Babywearing Voices: Cassidy Eisenfeld

In the world of babywearing education, few voices resonate as widely as Cassidy Eisenfeld’s. With one of the most popular babywearing accounts on social media, Cassidy has built a thriving platform that combines education, authenticity, and community.

A Journey Rooted in Passion

Cassidy’s babywearing story began long before she had her own children. While working as a nanny, she discovered the transformative power of babywearing and knew it would be an essential part of her own parenting.

"I realized what a lifesaver it was," she shared.

When her first child arrived, Cassidy embraced babywearing fully, even using carriers passed down from the very family she’d nannied for.

Her initial foray into sharing this passion was modest—a blog with no photos of herself and an Instagram account that gained little traction.

"It didn’t do great," she said with a laugh.

But a role as a brand ambassador for LÍLLÉbaby introduced her to video content, and everything changed. Starting with TikTok as a creative workaround for sharing videos in Facebook groups, Cassidy quickly realized the potential of social media for connecting with a broader audience.

When she decided to pursue the CBWS Foundations in Babywearing Education course, it wasn't without hesitation—as an experienced babywearing educator, she wondered whether the course would be worth it.

"I think what surprised me most, which turned out to be more useful than I ever expected, was listening to the questions my peers asked and how Joanna answered them," Cassidy reflects. "It gave me such an interesting window into what people newer to babywearing have on their minds, and I learned a lot from how Joanna handled those questions and discussions. That was really valuable."

Six years later, Let’s Talk Babywearing has evolved into a cornerstone of the online babywearing community, providing practical advice, product reviews, and relatable glimpses into Cassidy’s life as a mother and educator.

Authenticity and Challenges in Growth

Running such a high-profile account hasn’t come without challenges. For years, Cassidy worked tirelessly creating content, often without pay. Despite amassing a significant following, she struggled to advocate for herself when it came to monetizing her efforts.

"It took another educator saying, ‘What are you doing? You have one of the biggest babywearing accounts, and you’re not making money!’" Cassidy recalls.

That wake-up call led her to start charging brands for collaborations—a shift that was initially met with resistance.

"A lot of brands weren’t used to paying educators," she explained. "But I realized that not only did I need to advocate for myself, but I was also setting a precedent for others in the community."

Today, Cassidy collaborates with brands on a mix of sponsored content and commissions, with the help of her sister, who manages brand outreach.

"It’s still a work in progress," she admits. "But I’ve learned that my time and expertise have value, and I’m teaching brands that, too."

Balancing Family, Work, and Big Dreams

Like many babywearing educators, Cassidy finds herself navigating the delicate balance of work and family life. She credits her ability to create content authentically by filming moments from her daily life.

"I just film what I’m actually doing," she said, noting that this approach helps her avoid burnout and stay true to her values.

As for the future? Cassidy dreams big. She envisions a dedicated space where families can try carriers, attend classes, and connect with a local babywearing community.

"I’d love a place with a lending library, a play area for kids, and maybe even a storefront," she shared. "My ultimate goal is to make babywearing education more accessible, particularly in the United States, where hands-on education is often limited."

Staying True to the Mission

Through it all, Cassidy has remained deeply committed to providing honest, reliable education to her audience. She wrestles with the balance between catering to newcomers and seasoned babywearing enthusiasts and ensuring the safety and quality of the information she shares.

"It’s a challenge, but I want people to feel empowered and informed," she said.

Cassidy’s journey is a testament to the power of passion and perseverance. By staying true to her intentions and adapting to the challenges of growth, she has built a community that supports caregivers and champions the importance of babywearing education.

"I dream of making babywearing more accessible for everyone," she said. "With my vision, it’s clear that my impact on the babywearing world is only just beginning."

Website: http://letstalkbabywearing.com/
YouTube: Let's Talk Babywearing
Instagram: @letstalkbabywearing
Facebook: facebook.com/LetsTalkBabywearing
TikTok: @letstalkbabywearing